
AXA Mansard rolls out care packages, support in customer outreach
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Business Day Nigeria reports that AXA Mansard rolls out care packages, support in customer outreach. The Valentine's season this year carried an unexpected but welcome warmth for some customers of AXA Mansard Insurance Plc, as the insurance company stepped beyond policies and premiums to remind clients that protection can come with personal care. For customers like Ojamomi, the surprise visit from the insurer's team left a deeper impression than any transaction. "I feel like someone sees me, someone cares for me." Her words captured the quiet but powerful impact of a gesture that turned an ordinary customer relationship into something more human. Another beneficiary, Akinyele, echoed the sentiment, noting that the visit reminded her she is not alone. "It makes me feel valued," she remarked, thanking the company for demonstrating that insurance can extend beyond paperwork to genuine emotional connection. Excitement was palpable when the team arrived at Mfonobong's home. On sighting the visitors, she burst into joy: "AXA Mansard, you are the best!" Her reaction reflected the surprise and gratitude shared by many who rarely expect such personal attention from financial institutions. The initiative, executed in partnership with actor Uzor Arukwe, also sparked positive conversations online. On X (social media platform), users praised the campaign for bringing a fresh perspective to Valentine's Day. One commenter noted that the emotional responses in the videos demonstrated what it means to be a partner for life, while another highlighted the company's customer-centric approach as rare in the industry. For AXA Mansard, the campaign was not just about gifts or publicity. Adebola Surakat, chief marketing officer said it was a reminder that insurance ultimately exists for people. "Real people benefit from insurance," she said. "We are not just an insurer that pays when life happens, but a partner that walks with our customers through every stage of life." The reactions from customers suggest that the message landed. Beyond the usual expectations of claims and coverage, many now associate the brand with empathy and human connection, a reminder that business relationships can also carry emotional value. Such gestures may not replace the core function of insurance, but they reinforce a truth, customers are more than account numbers. They are individuals with stories, challenges, and moments that deserve recognition. In acknowledging that humanity, AXA Mansard appears to have strengthened its bond with those it serves, one surprise visit at a time. "AXA Mansard came around to show me this much love," she said.
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Source: This article was originally published by Business Day Nigeria. All rights reserved to the original publisher.
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