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Coke's Struggle to Break Into the $500 Billion Global Coffee Market

📅21 October 2026 at 04:31
📰Bloomberg
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Coca-Cola’s acquisition of Costa Coffee was supposed to lead to thousands of self-serve espresso machines around the world. Instead, Coke got burned. Kristina Peterson reports. (Source: Bloomberg)

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Source: This article was originally published by Bloomberg. All rights reserved to the original publisher.

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