Lamborghini Delays Electric Vehicle Plans Citing Weak Demand
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Italian luxury automaker Lamborghini has become the latest high-end manufacturer to reconsider its electric vehicle strategy, with the company's chief executive revealing that demand for premium full-electric supercars remains minimal.
The announcement signals a notable shift in the luxury automotive sector's approach to electrification, as consumer appetite for high-performance electric vehicles appears weaker than initially projected. Industry observers suggest this development raises questions about competitors' EV roadmaps, including Ferrari's anticipated electric offerings.
Lamborghini's decision reflects broader challenges facing the ultra-luxury EV market, where the combination of high price points, range limitations, and the visceral appeal of combustion engines has slowed adoption among traditional supercar buyers.
The move underscores the complex transition facing automotive manufacturers as they balance regulatory pressures, technological advancement, and evolving consumer preferences in the luxury performance segment.
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Source: This article was originally published by Wired. All rights reserved to the original publisher.
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