Olumuyiwa Elegbede: AI changing search, but this UK Marketing Manager says fundamentals haven’t

As search engines increasingly rely on AI-generated summaries and answer boxes to respond to queries directly on the results page, marketers across the industry are grappling with a quieter, more structural problem: a large share of websites still aren’t built in a way that lets these systems read them correctly in the first place. For […]
Olumuyiwa Elegbede: AI changing search, but this UK Marketing Manager says fundamentals haven’t