Starbucks’ $100 Million CEO Can't Repeat Chipotle Stock Magic

When Starbucks Corp. landed Brian Niccol, the star CEO who fixed Chipotle and Taco Bell, to turn around its fortunes, it triggered a frenzy on Wall Street. The stock popped 20% in a matter of minutes and racked up its biggest one-day gain ever as investors and analysts, one after another, gushed about the move: “dream hire”; “exceptional”; “hall of fame restaurant CEO.”