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Starz CEO: Niche Hits Drive Growth
📅11 May 2026 at 15:24
📰Bloomberg
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Starz CEO Jeffrey Hirsch breaks down how hits like Outlander are powering the company’s post-spinoff strategy. By targeting loyal niche audiences, leveraging big platforms like Amazon, and doubling down on franchise IP, Hirsch says Starz is proving you don’t need Netflix-scale to win in streaming. (Source: Bloomberg)
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Source: This article was originally published by Bloomberg. All rights reserved to the original publisher.
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