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Swarovski CEO's focus on "modern luxury" to return the 131-year-old company to profitability
📅13 June 2026 at 16:08
📰Bloomberg
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Swarovski CEO Alexis Nasard joined Bloomberg This Weekend's Christina Ruffini for a tour and discussion about the significant brand transformation the company is undergoing as it aims to modernize its luxury image by partnering with celebrities like Ariana Grande and Venus Williams, as well as incorporating popular Disney and Marvel characters. (Source: Bloomberg)
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Source: This article was originally published by Bloomberg. All rights reserved to the original publisher.
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