Tumblr updated reblogs to function more like tweets and users hate it

The reblog chains were one of the features that Tumblr is best known for. | Illustration: The Verge

Tumblr has overhauled its reblogging feature to add new options for interacting with chained posts, and it hasn't gone down well with many of the platform's users. The update announced by Tumblr on Monday enables users to like, reblog, and reply to any post nestled within a reblog chain, with subsequent reblogs having their own note counts instead of a single aggregated figure for every version of the post.
Visually speaking, the changes break up Tumblr's iconic collapsed reblog chain UI - something long considered to be a part of the platform's core user experience - into separate posts. In its announcement for the update, Tumblr even ackn …
Read the full story at The Verge.