Xiaomi, unlike Google and Samsung, thinks camera hardware comes first
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Xiaomi’s new Leica Leitzphone has new hardware tricks including continuous zoom and a LOFIC sensor. | Photo: Dominic Preston / The Verge
When it launched the 17 and 17 Ultra in Europe on Saturday, Xiaomi bucked an industry trend: it didn't really talk about AI all that much. And it really didn't talk about AI when it showed off the two phones' cameras, including a special edition 17 Ultra co-created with Leica. According to Angus Ng, the company's director of communications and public relations, that's no mistake.
"We're still currently focusing on what is the limitation of hardware," Ng told me at MWC 2026, when I asked why its photography approach seemed so different to Google and Samsung's recent Pixel 10A and Galaxy S26 launches. "If it really comes to a point where we c …
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